Japan Travel KK officially obtained the Travelife Partner award in February 2025 in recognition of our long-term efforts in sustainability and Corporate Social Responsibility.

Travelife is the leading international sustainability certification for the travel sector. More than 35 national travel associations are promoting the scheme to their members including ABTA (UK), ANVR (NL), PATA (Asia), FTT (South Africa), SMAL (Finland), UHPA (Croatia), JARTA (Japan), APAVT (Portugal) and more.

Travelife provides tourism companies with realistic objectives and gives them tools and solutions to implement positive change within their businesses and promote sustainable development standards.

In order to obtain this award, Japan Travel KK complied with over 100 criteria covering every aspect of the way we work, including all business management and tour operating practices.

Naut Kusters, manager of Travelife for Tour Operators, explained its significance:

“I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner award of Japan Travel KK will inspire other companies in Japan to follow the same path”